1) Give away advice and knowledge

If you receive something for free, you usually remember who gave it to you. By giving away free advice and knowledge you can build name recognition, part of building your brand. Information has never been easier to broadcast, with blogs, twitter, facebook and other online platforms you can provide potential customers with free useful information. Just make sure they know YOU provided that service.

2) Stand united

This is one of the simplest and most effective ways to market any business. Join forces with local businesses that compliment your service. If you’re a decorator, get to know the local DIY shop, the local carpet supplier etc. Offer discounts to customers for each others service. If you’re doing a print run, market jointly, this way you can share costs, gain bigger exposure, and provide better value and one-stop-shop convenience for your customers.

3) Barter

Nothing talks like money, but when money runs out bartering is the next best thing. If you’re looking for marketing services, why not try and barter for them with your own services or goods. You could offer prizes for competitions on local radio stations, newspapers and magazines. You can also just offer goods or services instead of payment, it’s amazing how often it works and how much you can save.

4) Pull a stunt

If you’re in need of a cheap marketing boost and you’re not afraid to make a fool of yourself (or an employee), pulling a stunt on your local high street can be great for business. Whether it’s a flashmob organised through facebook, or a scantily clad young lady handing out flyers, if you can attract attention, you’ll soon attract business.

5) Social media

No shoestring marketing plan is complete without including social media. Twitter, Facebook, LinkedIn, YouTube the list goes on. These sites are a great way to build relationships with customers, highlight products and services, gather feedback and leverage viral marketing. It’s a great venue to both market and provide value to customers.