I’m always astounded to see how many business owners are still unaware of what Twitter REALLY does for business. Many people still think it’s just for following celebrities to find out what they had for breakfast. In other words, they think it’s a waste of time. Well, if you’re one of these people, please allow me to enlighten you.

Here, I have the top 5 reasons why every business should have a presence on Twitter.

1. Word of mouth, on steroids

How many times have you done business with people you already knew? With Twitter, you can engage with thousands of people, get to know them, and raise awareness of your company and your blog or website. And remember, on Twitter, word spreads faster than anywhere else.

2. Market research

Imagine if you could type something into a search engine, and then listen to thousands of conversations (not websites, conversations) containing that word or phrase. With Twitter, you can do just that. You could search for your own brand, you could search for competitors, emerging markets etc etc etc. Best of all, if you want to, you can join in with the conversation, ask questions and get answers fast. It’s like an instant, free opinion poll.

3. Up your game

By following the right people, you can get the latest industry news before anyone else, and learn new things from other industry professionals around the world. Whether you own a burger van or an international bank, there’s plenty to learn on Twitter.

4. Recruitment

Most recruitment consultants and agencies are using Twitter to post new jobs. Why pay them to do what you can do so easily? Twitter will allow you to source TOP candidates extremely quickly and for free. You can post your vacancy and target that post to get the best possible response. Did I mention it was free?

5. It’s Free!

Consider how much you would normally pay for all of the things listed above. Please, learn more about Twitter, start using it and start saving.

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